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B2B Tech PR &
Marketing Strategy

We help startups and scale-ups build a clear position, a strong story, and the visibility to cut through a cluttered tech landscape — from launch to acquisition. With 10 years of experience across adtech, martech and B2B technology, we turn marketing into a commercial advantage.

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NETWORK & REACH

An established network.
A bigger reach.

Getting the right story in front of the right audience often comes down to relationships. Through our established network of industry media, publications, journalists and event organisers, we help clients turn expertise into meaningful visibility.

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WHAT WE DO

5 areas of expertise. One strategy.

We bring strategy, communications, demand generation, creative and industry engagement together around one clear objective:

Helping your business grow.

01 
Go-to-Market Strategy

Build a clear marketing foundation designed around your commercial objectives.

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04
Creative & Brand

Make your brand look as good as the technology behind it.

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02
Communications & PR

Turn your expertise into compelling stories that build authority and visibility.

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05
Events & Industry Engagement

Turn industry presence into meaningful connections and opportunities.

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03
Demand Generation & Campaigns

Integrated campaigns that turn awareness into opportunities and growth.

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OUR APPROACH
We don't believe in marketing for marketing's sake.

Every company is different. So your marketing should be too. We start by understanding your business, your audience and your competitive landscape — then build the strategy and execution around it.

X Unnessesary retainers

X Generic playbooks

X Marketing theatre

Just smart, focused marketing designed to create real business impact.

WHO WE WORK WITH

Specialists in AdTech, MarTech and AI.

AdTech

MarTech

AI

Programmatic, media platforms & ad infrastructure

Marketing platforms, data & automation

AI-native and AI-powered B2B products

We work with ambitious startups and scale-ups building in adtech, martech and AI — companies with technical products, complex buying journeys and sophisticated audiences.

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We understand the technology.
We understand the market.
And we know how to make people care.

01

Hard to break through the noise?

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Established players already have the visibility, relationships and market presence.

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We help you build a presence that gets noticed.

02

Struggling to make your technology stand out?

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Your product is complex and your competitors sound similar.

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We turn complex technology into clear positioning and stories people remember.

03

Don't have the budget for a full marketing team?

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Senior marketing expertise isn't always realistic to build in-house at your stage.

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We become an extension of your team — without the overhead of building it yourself.

04

Missing the right connections?

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Adtech can feel like a closed-doors club — coverage and introductions depend on relationships you haven't built yet.

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We open up the network — the relationships and doors that would otherwise stay closed to you.

THE PROBLEMS WE SOLVE

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How we work

Your marketing team, without the overhead.

Think of us as your extended marketing team — bringing together experienced specialists across strategy, communications, PR, demand generation, creative and industry engagement.

WHAT CLIENTS SAY

4.5

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4.5

This is the space to share a review from one of your business's clients or customers.

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4.5

This is the space to share a review from one of your business's clients or customers.

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4.5

This is the space to share a review from one of your business's clients or customers.

Name

4.5

This is the space to share a review from one of your business's clients or customers.

Name

4.5

This is the space to share a review from one of your business's clients or customers.

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Let's Talk

Ready to scale your marketing? Connect with our experts to discuss your AI and AdTech strategy.

Contact us

WE DON'T BELIEVE IN MARKETING FOR MARKETING'S SAKE

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